Terrifyingly, this image has not been tampered with in any way

All over the world, thousands of helpless brands endure humiliation and abuse at the hands of retailers and marketers in a climate of endless consumer demand.

A recent victim of bundling

Brands are forced into a downward spiral of price discounting and multi-buys, selling themselves cheap, leaving them feeling dirty and devalued, resulting in an irreversible loss of prestige... and sometimes much worse.