Persuade ‘bridge’ photographers to choose the Lumix FZ200 or FZ72 over the competent and equally well-reviewed competition whilst showing we understand our customers and their photographic ambitions.
Lets provide something that really resonates with our older, adventurous audience that can compete in this category already rife with cashback and discounts. Lets add something instead of taking away.
An exclusive partnership with the National Trust, creating a ground breaking promotion to give every Lumix customer a whole year of amazing photo opportunities at over 300 venues, from historic houses and castles to mile upon mile of unspoilt countryside. It has a high-perceived value and a fantastic emotional connection to our photographers.
Push awareness, earn shelf space and drive trial of the Pitch Brioche brand as a healthier snack for kids and parents during the Olympic sporting summer 2012.
Kids love to try things for themselves. They’ll be watching all of their sporting heroes win medals all summer long so lets help them join in. Now a simple lite snack can be a healthier option for mums too.
Sports fanatics will have a field day with Brioche Pasquier helping to kick off a memorable summer of sporting fun with free sports sessions for everyone. Every pack comes with a voucher for free gymnastics, athletics, boxing, canoeing and much more. Mums couldn’t resist the chance to let their own little champions get outside and try some of the Olympic sports for themselves.
Encourage pack sales and ensure on-shelf standout by amplifying their unique position as not only the kid’s favourite chocolate treat, but mum’s too.
In a strong economic downturn a child’s desire for chocolate endures, so it’s important to give mums extra permission to treat their kids with what is perceived as a luxury purchase. Lets give mums extra value when they choose Kinder and make them feel good about treating their kids!
A brand with discovery at it’s heart, Kinder re-affirmed it’s position as a family favourite by giving kids the chance to try out all sorts of different, fun activities. Now kids can enjoy one of 1,200 completely free art, music, language and sports sessions when mums treat them with Kinder Chocolate.